The Punjab Congress is proactively engaging with the youth of Punjab through its new initiative, 'Gen Z Leading the Change', as it prepares for the 2027 Assembly elections. With pressing issues like 17% youth unemployment, drug abuse, and education quality dominating discussions, the party aims to reconnect with young voters who are crucial for its electoral success. The initiative involves forming groups to interact with young people, collecting feedback on their concerns, and using this information to shape the party's manifesto. The Congress also plans to collaborate with young social media influencers to reach first-time voters effectively. Punjab Pradesh Congress president Amarinder Singh Raja Warring has highlighted the importance of making youth active participants in political discourse, stating that the future of Punjab cannot be shaped without their involvement. This outreach comes in the wake of the Congress's significant loss to the Aam Aadmi Party in 2022, where it secured only 18 seats.