Google is currently experimenting with AI integration in its search functionality, specifically through a feature called 'Fulfill Search Queries in AI Mode' in Chrome Canary. This feature could prioritize AI-generated answers over traditional search results, potentially diminishing traffic to original content websites. Publishers express significant concern, as this shift may lead to decreased visits to their sites, adversely affecting advertising revenue and subscriptions. Abhilash Kumar, Lead Research Advisor at Smart Analytics Global, emphasized that AI-generated summaries could often be inaccurate, which may mislead users who rely solely on these summaries. This raises broader questions about content credibility and the future of journalism. While some countries, including Australia, Spain, and the UK, are considering measures to give publishers more control, it remains uncertain if similar regulations will be proposed in India. The ongoing discussions highlight the need for a balance between technological advancements and the preservation of original content.