During the 46th Annual William Blair Growth Stock Conference held on June 3, 2026, NIQ Global Intelligence plc showcased its significant role in consumer insights. CFO Michael Burwell outlined the company's operations, emphasizing its position as a global system of record for consumer commerce. NIQ provides a comprehensive overview of consumer shopping habits, serving approximately 23,000 brands and partnering with over 9,000 retailers. The company has established enduring relationships with its top five clients, some of which have lasted for over 75 years. Burwell highlighted the two main segments of NIQ's business: Intelligence and Activation, which are designed to assist customers in understanding and leveraging consumer data effectively. This data synthesis includes retail, e-commerce, and consumer panel insights, helping clients to better understand what drives purchasing behavior. NIQ's commitment to delivering a complete view of consumer commerce positions it as a crucial player in the market.