NowThis Appoints Erik Yates as Vice President of Brand Partnerships
Erik Yates
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NowThis has appointed Erik Yates as Vice President of Brand Partnerships. Yates has a strong background in revenue generation for major media brands and will leverage his expertise in engaging Gen Z and Millennial audiences.
- 01Erik Yates has been appointed as Vice President of Brand Partnerships at NowThis.
- 02He has held senior roles at notable media outlets including Complex, Fast Company, and Rolling Stone.
- 03At Complex NTWRK, he established multi-million-dollar partnerships across various sectors.
- 04Yates specializes in engaging Gen Z and Millennial demographics.
- 05His experience includes working with content, creators, commerce, and live experiences.
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NowThis has announced the appointment of Erik Yates as Vice President of Brand Partnerships. With a robust career in driving revenue for prominent media brands, Yates has held senior positions at Complex, Fast Company, Billboard, Rolling Stone, and Entertainment Weekly. Most recently, he was at Complex NTWRK, where he successfully built multi-million-dollar partnerships that encompassed content, creators, commerce, and live experiences across diverse sectors such as retail, finance, and consumer brands. In his new role at NowThis, Yates aims to leverage his expertise to engage Gen Z and Millennial audiences effectively.
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