On May 13, 2023, the Investor Education and Protection Fund Authority (IEPFA) signed a Memorandum of Understanding (MoU) with Prasar Bharati, India's public service broadcaster, to enhance investor awareness initiatives across the country. The agreement, signed by IEPFA General Manager Aditya Sinha and Prasar Bharati's Deputy Director General Sanjay Prasad, aims to leverage Doordarshan's extensive reach to disseminate informative scroll messages on both national and regional channels. CEO Anita Shah Akella emphasized the importance of public outreach in promoting financial literacy and investor protection, particularly in remote and underserved areas. The campaign will focus on educating investors about reclaiming unclaimed dividends and shares, as well as fraud prevention and safe investing practices. This initiative reflects IEPFA's commitment to building an informed investor community and fostering financial inclusion through collaboration with public institutions.