Ahead of the Worldwide Developers Conference (WWDC) 2026, Apple has registered a new subdomain, 'genai.apple.com', which has sparked speculation about a strong emphasis on generative artificial intelligence in its upcoming announcements. The subdomain, first reported by MacRumors, currently does not function as a public webpage, suggesting that Apple is preparing for a significant AI-focused initiative. Scheduled for June 8, WWDC 2026 is expected to unveil new software updates, including iOS 27 and macOS 27, featuring enhanced AI capabilities. Notably, Siri may receive a much-anticipated upgrade, potentially leveraging Google Gemini technology, while improvements to Visual Intelligence features could simplify AI-powered image recognition within the Camera app. Furthermore, Apple is reportedly considering a more flexible AI ecosystem, allowing users to integrate third-party AI services, which would represent a shift from its traditionally controlled software environment. The new subdomain indicates that Apple is positioning AI as a central theme for its future software strategy.