India Post is spearheading an innovative project to create a unique username-based digital addressing system, which allows individuals to send and receive parcels, letters, and food deliveries without needing to share their physical addresses. This system aims to enhance privacy, as users can input their details into an app without exposing them to outsiders. The initiative, known as the Digital Hub for Reference and Unique Virtual Address (Dhruva), is designed to standardize and geo-code addresses, improving accuracy and reducing communication errors. The project was conceptualized in 2022, with input from various stakeholders, including the Indian Space Research Organisation (ISRO) and the Unique Identification Authority of India (UIDAI). Currently, India Post is awaiting approval from the finance ministry to proceed with the rollout, which will align with other digital public infrastructure initiatives like Aadhaar and the Unified Payments Interface (UPI).