The rise of synthetically generated information has prompted governments globally to rethink regulatory frameworks for artificial intelligence (AI) systems. India's recent amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, aim to mandate the labeling of synthetic content, intending to create transparency and reduce risks. However, the implementation of these regulations is fraught with challenges, such as ambiguities in defining 'synthetically generated information' and the difficulties faced by significant social media intermediaries (SSMIs) in accurately detecting such content. The expectation that SSMIs can reliably identify synthetic content assumes a level of technological capability that is not yet fully realized, leading to potential over-labeling of content. Furthermore, the introduction of metadata for traceability raises privacy concerns, conflicting with data minimization principles outlined in India's Digital Personal Data Protection Act, 2023. Globally, the lack of unified regulatory standards complicates the governance of synthetic content, as different countries adopt varying strategies. As technology evolves rapidly, regulatory measures must remain flexible and collaborative, acknowledging the inherent uncertainties in governing such fluid landscapes.