The search for the next James Bond is officially underway, with Amazon/MGM Studios leading the charge to find a new actor for the iconic role. Experts suggest that the new 007 must embody five essential qualities. Firstly, a British identity is paramount, with actors from the UK or Commonwealth preferred, as the character's cultural significance is deeply rooted in British identity. Secondly, the new Bond is likely to be younger, possibly under 30, to resonate with Gen Z audiences and sustain the franchise for years to come. Thirdly, the new actor should ideally be relatively unknown, following the tradition of casting lesser-known talents to avoid overshadowing the character. Wit is another crucial trait, as the next Bond may bring a lighter tone compared to the darker, more introspective portrayal by Daniel Craig. Lastly, the new Bond must possess a sense of brutality, showcasing the physicality and confidence required for the role. With these attributes in mind, the casting team, led by Nina Gold, faces the challenge of redefining Bond for a modern audience while retaining the essence of the character.