Tom Holland, the acclaimed actor famous for portraying Spider-Man, made a pivotal decision to quit alcohol in January 2022 as part of a Dry January challenge. What started as a temporary reset turned into a lasting lifestyle change, prompting him to launch BERO, a non-alcoholic beer and lifestyle brand. In discussions with USA Today and on the Jay Shetty Podcast, Holland reflected on how alcohol had begun to interfere with his career and well-being, noting that the pressures of public life compounded his issues with drinking. He described the initial month of sobriety as challenging due to cravings, which revealed an unhealthy dependence on alcohol. Since quitting, Holland has experienced increased confidence and clarity, emphasizing that sobriety has positively impacted his life. He also highlighted a cultural shift among Gen Z towards mindful drinking, expressing pride in seeing young people seek alternatives to alcohol. Holland's personal journey has inspired friends to reduce their drinking, fostering a more present and enjoyable lifestyle. He aims to set a positive example for his fans, demonstrating that a fulfilling life does not rely on alcohol.