Panera Bread is reintroducing its seasonal lobster menu items at select locations in the Northeast, marking the unofficial start of summer. The offerings include a lobster roll priced at $23.99 and lobster macaroni and cheese at $12.99. The lobster roll features claw and knuckle lobster meat tossed in a lemon tarragon mayonnaise dressing served on a traditional New England roll. Meanwhile, the lobster macaroni and cheese combines the chain's standard Vermont white cheddar with seasoned panko breadcrumbs and buttered lobster meat. Both items are restricted to participating franchises in the Northeast due to regional sourcing. This regional launch coincides with the company's broader restructuring efforts under the 'Panera RISE' initiative, which aims to revitalize its menu and improve sales. The initiative seeks to achieve $7 billion in sales by 2028, following a recent earnings slump. Over the past year, Panera has worked to overhaul its core offerings, lower prices on select items, and expand its U.S. locations. The temporary return of these premium seafood items follows a significant menu restructuring that began in April 2024, focusing on larger portions of traditional staples such as soups, salads, sandwiches, and macaroni and cheese.