Panera Bread Introduces Seasonal Lobster Menu in Northeast Locations
Panera Bread is adding lobster to its menu - but only at some of its restaurants

Image: The Independent
Panera Bread is reintroducing seasonal lobster menu items at select locations in the Northeast, including a lobster roll priced at $23.99 and lobster macaroni and cheese at $12.99. This initiative aligns with the company's broader restructuring efforts aimed at revitalizing its menu and improving sales as part of the 'Panera RISE' initiative.
- 01The lobster roll features claw and knuckle lobster meat tossed in lemon tarragon mayonnaise on a New England roll.
- 02Lobster macaroni and cheese combines Vermont white cheddar with seasoned panko breadcrumbs and buttered lobster meat.
- 03Both menu items are available only at participating franchises in the Northeast due to regional sourcing.
- 04The 'Panera RISE' initiative aims to achieve $7 billion in sales by 2028 following a recent earnings slump.
- 05Panera Bread operates over 2,200 bakery-cafes across 48 states and Washington, D.C.
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Panera Bread is reintroducing its seasonal lobster menu items at select locations in the Northeast, marking the unofficial start of summer. The offerings include a lobster roll priced at $23.99 and lobster macaroni and cheese at $12.99. The lobster roll features claw and knuckle lobster meat tossed in a lemon tarragon mayonnaise dressing served on a traditional New England roll. Meanwhile, the lobster macaroni and cheese combines the chain's standard Vermont white cheddar with seasoned panko breadcrumbs and buttered lobster meat. Both items are restricted to participating franchises in the Northeast due to regional sourcing. This regional launch coincides with the company's broader restructuring efforts under the 'Panera RISE' initiative, which aims to revitalize its menu and improve sales. The initiative seeks to achieve $7 billion in sales by 2028, following a recent earnings slump. Over the past year, Panera has worked to overhaul its core offerings, lower prices on select items, and expand its U.S. locations. The temporary return of these premium seafood items follows a significant menu restructuring that began in April 2024, focusing on larger portions of traditional staples such as soups, salads, sandwiches, and macaroni and cheese.
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The introduction of seasonal lobster items may attract more customers to participating locations, potentially boosting sales during the summer months.
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