Stellantis, the Franco-Italian automotive giant, has announced an extensive plan to refresh its North American product lineup, including the introduction of 11 new models by 2030. This initiative is part of a broader global strategy backed by a substantial $96 billion investment, with 60% directed towards North America, where the company sees significant growth potential. The automaker aims to boost its revenue in the region by 25% and improve its adjusted operating income margin to between 8-10%. CEO Antonio Filosa emphasized the importance of leveraging the strong market presence of brands like Jeep, Ram, Dodge, and Chrysler. The plan includes a mix of hybrid vehicles and affordable options, with Chrysler set to introduce three new crossovers aimed at the $25,000 to $30,000 price range. Additionally, Stellantis is targeting $4.8 million (3 billion euros) in savings within its North American operations by 2028. The company will also prioritize investments in its most profitable brands and explore contract manufacturing opportunities to optimize its unused factory capacity.