Fresher hiring in India's marketing and advertising sector has seen a remarkable increase, reaching 62% in the first half of 2026, compared to just 11% during the same period last year, according to a report by TeamLease EdTech. This surge is attributed to the rising demand for candidates skilled in AI, analytics, and digital operations as brands invest heavily in digital advertising and performance-driven campaign strategies. The report highlights a significant shift away from traditional creative roles towards technology-enabled positions, including Digital Campaign Analysts and AI Marketing Associates.

Shantanu Rooj, the Founder & CEO of TeamLease EdTech, noted that marketing is increasingly recognized as a measurable business function rather than solely a creative endeavor. Employers are now seeking freshers who can navigate digital platforms and contribute to revenue-focused strategies from the outset. Additionally, the report indicates that AI and automation skills are becoming critical, with marketing automation emerging as a sought-after qualification. Notably, Pune and Hyderabad have emerged as key hiring cities, with 51% and 47% demand for specific roles, respectively.