During the J.P. Morgan 54th Annual Global Technology, Media and Communications Conference held on May 20, 2026, Joe Berchtold, President and CFO of Live Nation Entertainment, Inc. (LYV), discussed the ongoing macro trends influencing the live music industry. Berchtold stated that the demand for live music remains robust, driven by the experience economy and the global reach of streaming services like Spotify and Apple Music. He noted how these platforms have enabled regional music genres, such as K-pop and Latin, to gain international popularity, allowing artists to tour worldwide. Berchtold emphasized the importance of social media in artist discovery, with platforms like TikTok and Instagram playing crucial roles in helping artists go viral. He concluded that the dynamics of supply and demand in the live music sector are stronger than ever, and it is essential for Live Nation to facilitate the connection between artists and audiences effectively.