Tagda Raho, a startup based in Bengaluru, India, is pioneering a fitness movement that integrates traditional Indian strength training tools like the gada (mace) and mudgar (club) into contemporary workouts. Founded by Rishabh Malhotra, the initiative gained notable recognition when Prime Minister Narendra Modi praised it during his Mann Ki Baat radio address. The startup has also attracted investment from cricket icon MS Dhoni and has been commissioned by the Para Special Forces of the Indian Army to create specialized training programs.

Malhotra's personal journey, marked by recovery from paralysis through the use of these traditional tools, inspired him to promote their use in modern fitness regimes. Tagda Raho's training sessions are designed to be accessible and effective, focusing on full-body movements that enhance stability and resilience. Membership costs ₹4,999 (approximately $60 USD) per month, which includes physiotherapy support, reflecting Malhotra's commitment to holistic health.

The program appeals to a diverse demographic, with retention rates of 75% among members over 30, and the oldest participant being 74 years old. Malhotra advocates for a fitness philosophy rooted in Indian traditions, emphasizing longevity and personal motivation in fitness journeys.