Many individuals struggle to say no, often agreeing to requests even when they feel overwhelmed or unwilling. This behavior, commonly referred to as people-pleasing, is linked to a need for approval and validation, which can lead to emotional exhaustion. Psychologists identify the fawning response, a trauma-based reaction, as a key factor in this pattern, where individuals become overly agreeable to avoid conflict. This tendency can be exacerbated by social conditioning, particularly in collectivist cultures where saying no may be seen as disrespectful. The consequences of always saying yes can include burnout and resentment, as personal boundaries become blurred. To counteract this, psychologists recommend techniques from Cognitive Behavioural Therapy (CBT) to challenge irrational beliefs and practice assertiveness. Ultimately, learning to say no is essential for maintaining authenticity and emotional well-being.