Israel has made strides in its anti-smoking policies, ranking 10th out of 37 countries in the 2025 Tobacco Control Scale with a score of 54 out of 100. Despite this progress, a new report from the Smoke Free Partnership warns that tobacco products are becoming more affordable, particularly affecting teenagers and young adults. The report indicates that recent tax increases have not sufficiently raised cigarette prices in line with inflation and purchasing power, leading to a decline in Israel's pricing policy score to just 11 points. While Israel received commendable scores for smoking cessation support and public smoking bans, it failed to earn points for raising the legal purchasing age or combating illegal tobacco trade. Positive developments include upcoming regulations mandating graphic health warnings on tobacco packaging, set to take effect in 2026. Overall, the report reflects a concerning trend across Europe, where many countries are losing ground in tobacco control due to pricing and regulatory gaps.