Jhargram's Jhalmuri Shop Gains Fame After PM Modi's Visit
Vikram Sao, the Jhalmuri celebrity of Bengal's Jhargram
The Economic TimesImage: The Economic Times
Vikram Sao, the owner of a jhalmuri shop in Jhargram, West Bengal, gained unexpected fame after Prime Minister Narendra Modi visited and purchased jhalmuri. Despite the surge in customers and media attention, Sao remains focused on his business and avoids political discussions.
- 01Vikram Sao's jhalmuri shop became famous after PM Modi's visit.
- 02Sales have increased significantly since the Prime Minister's stop at the shop.
- 03Sao prefers to maintain a low profile despite newfound celebrity status.
- 04He has turned off his phone due to overwhelming calls from across the country.
- 05Local political dynamics remain tense, with strong campaigning from both major parties.
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Vikram Sao, a jhalmuri shop owner in Jhargram, West Bengal, has become a local celebrity after Prime Minister Narendra Modi visited his shop and bought jhalmuri. Sao, who migrated from Gaya, Bihar, 12 years ago, noted that his shop was already popular before the Prime Minister's visit, but sales have surged since. Despite the influx of customers and media attention, Sao is keen to maintain a low profile and avoid political discussions, stating, "No politics please. People from all parties come to my shop, and I serve them all." He has even switched off his phone due to the flood of calls from across the country. Meanwhile, political tensions are evident in Jhargram, as the Trinamool Congress organized a rally shortly after Modi's visit, showcasing their strength ahead of the upcoming elections.
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Vikram Sao's shop has seen a surge in customers, boosting local business and increasing the visibility of Jhargram as a tourist destination.
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