CashKaro Reports 72% Revenue Growth, Reaches ₹600 Crore in FY26
CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brands
The Economic TimesImage: The Economic Times
CashKaro, India's leading cashback app, achieved a revenue of ₹600 crore in FY26, marking a 72% increase from the previous year. The company also reduced its EBITDA losses by 40%, reflecting improved efficiency and a growing trend of cashback in consumer shopping habits.
- 01CashKaro's revenue grew by 72% to ₹600 crore in FY26.
- 02The company reduced EBITDA losses by 40%, from ₹29.2 crore to ₹17.7 crore.
- 03CashKaro enabled over ₹10,000 crore in sales to partner brands.
- 04Marketing expenditure increased by only 7.6%, indicating improved customer acquisition efficiency.
- 05EarnKaro, CashKaro's affiliate marketing platform, has gained significant traction, especially on Telegram.
Advertisement
In-Article Ad
CashKaro, a prominent cashback application in India, reported a remarkable 72% revenue growth, reaching ₹600 crore in FY26, up from ₹348 crore in FY25. The company also significantly reduced its EBITDA losses by 40%, from ₹29.2 crore to ₹17.7 crore, highlighting improved unit economics and a pathway to profitability. CashKaro's growth was driven by operational efficiency rather than increased spending, with a modest 7.6% rise in marketing costs despite the substantial revenue increase. The platform facilitated over ₹10,000 crore in sales for its partner brands, showcasing its effectiveness in the affiliate marketing space. Co-Founder Swati Bhargava emphasized the importance of cashback in consumer purchasing decisions, noting that CashKaro has paid out over ₹2,000 crore in real cashback to users. The company's affiliate platform, EarnKaro, has become a significant player in the creator economy, allowing influencers and users to earn substantial incomes through cashback deals. With a focus on sustainable scaling and investments in AI, CashKaro aims to deepen the cashback habit among Indian consumers.
Advertisement
In-Article Ad
CashKaro's growth indicates a shift in consumer behavior towards cashback offers, making it a vital part of online shopping. This trend could lead to increased savings for consumers, especially in a competitive market.
Advertisement
In-Article Ad
Reader Poll
Do you regularly use cashback apps for online shopping?
Connecting to poll...
Read the original article
Visit the source for the complete story.

