Amazon India announced on April 23, 2023, a significant investment of over ₹2,800 crore (approximately $300 million) aimed at enhancing associate safety, health, and financial wellbeing while expanding its operational network throughout the country. This move aligns with Amazon's broader commitment to invest more than $35 billion in India by 2030, focusing on business expansion, AI-driven digitisation, and job creation.

The investment will bolster associate wellbeing programs, including further funding for Project Ashray, improved medical and accident insurance, and better access to government social security benefits for tens of thousands of associates and over 200,000 community members. Amazon's Vice President of Operations for India and Australia, Abhinav Singh, emphasized the company's dedication to maintaining a safe and reliable operational network, which has been built since the launch of Amazon.in in 2013. The latest investment aims to enhance the company's quick commerce service, Amazon Now, which has grown to over 300 micro-fulfilment centres across major cities, facilitating faster and safer deliveries.