Sohn Jeong-hyun, the head of Starbucks Korea, was fired after a marketing campaign titled 'Tank Day' provoked public outrage due to its insensitive timing. The campaign coincided with Democratization Movement Day, which honors the 1980 Gwangju Uprising, leading to significant backlash against the company.

• 01The 'Tank Day' promotion was intended to market a new line of tumblers.
• 02The tagline 'Put it on the table with a sound of ’Tak!’' was seen as inappropriate.
• 03Sohn Jeong-hyun's dismissal was announced by Shinsegae Group, the managing entity of Starbucks in South Korea.
• 04The campaign was launched on May 18, coinciding with the anniversary of the Gwangju Uprising.
• 05Public criticism highlighted the insensitivity of the marketing strategy in relation to historical events.

The incident has raised awareness about the sensitivity required in marketing, especially in relation to historical events, affecting how companies approach their promotional strategies.