Pradnyesh Jori, Sanket Bhor, and Pandurang Pable have united to promote natural farming practices in Pune, India, aiming to help small farmers break free from debt cycles. Despite India being a leader in organic farming, only 2-3% of cultivable land is utilized for such practices, largely due to lower yields compared to chemical farming. The trio's initial experiments on a small plot demonstrated that natural farming methods, utilizing a natural fertilizer called Jeevamrut and companion planting, resulted in yields 25% higher than conventional methods. They have since expanded their efforts, engaging with local farmers and consumers to bridge the gap in the market for natural produce. Their venture, Sattvaved Life LLP, founded in October 2025, has plans to scale operations to 60 acres by 2027 and is focused on ethical practices and sustainability. They aim to raise ₹1 crore to enhance supply consistency and ensure quality, ultimately making natural food accessible and profitable for farmers.