Coca-Cola, headquartered in Atlanta, has reiterated its commitment to India as a crucial long-term growth market. CEO Henrique Braun highlighted the importance of investing in local partnerships and enhancing execution capabilities during the January-March earnings call. He noted that while Coca-Cola is making strides, it is still 'far away' from declaring India a mature market, particularly in areas like revenue growth management and development capabilities. The company reported a six percentage point decline in its price-mix during the quarter, attributing this to ongoing investments aimed at future growth. Coca-Cola is actively working to drive affordability and connect its brands with significant consumer moments, such as linking Thums Up to the T20 Cricket World Cup. Additionally, the brand is expanding Sprite's reach into rural areas with content in local languages. The use of ultra-lightweight bottles has also supported volume growth, positioning Coca-Cola favorably against competitors like PepsiCo, which reported a 6% growth in organic revenue driven by markets including India.