ITV is reportedly exploring the possibility of making Tom Swarbrick a permanent presenter on Good Morning Britain (GMB) after his recent successful fill-in for Ed Balls. Swarbrick, who co-hosted with Ranvir Singh, impressed audiences with his straightforward and engaging delivery during his three-day stint. ITV producers have noted his ability to connect with viewers, leading to discussions about his return to the show more frequently. Swarbrick, an established broadcaster with experience on This Morning, is seen as a potential asset to rejuvenate GMB's declining ratings since Piers Morgan's exit in 2021. The show has struggled to find a consistent replacement for Morgan, with previous hosts like Richard Madeley and Adil Ray failing to boost viewer numbers. Ed Balls, who faced backlash for his performance, particularly after a viral on-air incident, has reportedly been under scrutiny, prompting ITV to consider new talent for the program. An ITV spokesperson confirmed that Swarbrick's recent appearance was part of the show's guest presenter rotation.