ITV CEO Carolyn McCall Confirms Ongoing Sale Talks with Sky for Media Assets
ITV CEO “Actively Engaged” In Sale Talks for Media Assets to Sky

Image: The Hollywood Reporter
ITV's CEO Carolyn McCall announced that the company is actively engaged in discussions with Sky regarding a potential acquisition of its media and entertainment business, which includes ITV's TV channels and ITVX streaming platform. This comes as ITV prepares for the FIFA World Cup, aiming to leverage audience engagement through innovative platforms.
- 01ITV's media and entertainment business includes its commercial TV channels and ITVX streaming platform.
- 02Carolyn McCall emphasized that ITV Studios would remain a standalone entity post-sale.
- 03The potential deal is seen as a strategic move rather than a 'shedding' of assets, according to McCall.
- 04ITV aims to enhance audience engagement during the FIFA World Cup with a new fan app.
- 05McCall noted that ITV's M&E unit is highly profitable and cash-generative.
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During a conference in London, ITV CEO Carolyn McCall confirmed that the company is 'very much actively engaged' in discussions with Sky regarding a potential acquisition of ITV's media and entertainment (M&E) business. This unit encompasses ITV's free-to-air TV channels in the U.K. and its ITVX streaming platform. McCall clarified that ITV Studios would continue to operate independently even if the M&E arm is sold. She refrained from using the term 'shedding' to describe the potential sale, indicating a more strategic approach. With the FIFA World Cup approaching, ITV is looking to capitalize on audience engagement opportunities, including a new fan app designed to enhance viewer interaction. McCall highlighted the profitability of the M&E business, stating it is 'hugely cash-generative' and that ITV has optimized its operations to adapt to industry disruptions. The discussions with Sky were first disclosed in November, and ITV plans to update the market as talks progress.
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The potential acquisition could reshape the competitive landscape of U.K. media, affecting how viewers access content.
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