In a recent discussion, Liz Reid from Google explored the intricacies of AI search, particularly the concept of 'browsy queries,' which signify a user's exploratory intent rather than a direct search for information. Reid noted that user behavior is not monolithic; instead, it varies significantly across different search platforms, including classic search, AI Mode, and the Gemini app. Informational queries are typically found on classic search and AI Mode, while creative queries are more common in Gemini. Browsy queries, a term used internally at Google, reflect a stage of discovery where users are looking for inspiration rather than specific answers. This shift in search behavior necessitates that SEOs adapt their strategies to focus on user intent and provide engaging content that meets diverse needs. Reid emphasized that users are increasingly using longer, natural language queries, which allows them to articulate their information requirements more effectively. This evolution in search behavior presents both challenges and opportunities for SEO professionals as they navigate the complexities of AI search.