The definition of SUVs in India has significantly evolved, moving from the rugged and durable models like the Mahindra Bolero to modern, technology-driven vehicles such as the Hyundai Exter. Initially, SUVs were valued for their toughness, reliability, and ability to handle rough terrains, making them ideal for rural and semi-urban areas. The Bolero, with its strong construction and minimal maintenance, exemplifies this traditional approach. However, with increasing urbanization, buyer expectations have shifted towards comfort, technology, and convenience. The Hyundai Exter illustrates this change, offering features like touchscreen infotainment, wireless connectivity, and enhanced safety measures, including six airbags and electronic stability control. This evolution reflects a broader trend where buyers now seek a balance between functionality and an enjoyable driving experience. Despite the growing popularity of smart SUVs, basic models remain relevant for those prioritizing reliability and ease of maintenance. The coexistence of these two types of SUVs highlights the diverse needs of Indian consumers, supported by digital platforms that facilitate informed decision-making.