Aldi announces major fruit change in ALL stores from May 21
Birmingham Live
Image: Birmingham Live
Aldi has announced a major change to blackberries in ALL stores this month. The supermarket chain hopes to improve partnerships with British suppliers, it says. In partnership with their main supplier, Driscoll’s, Aldi will be selling naturally sweeter, and less tart tasting blackberries. In a shake-up, all fresh blackberries in Aldi stores will be 100% British-grown. Julie Ashfield, chief commercial officer at Aldi UK, said: “We expect our blackberries to taste better than ever this season. By working closely with our British suppliers to improve sweetness and consistency, we’re making sure customers can enjoy the very best of homegrown fruit and keep coming back for more”. READ MORE People on seven DWP benefits 'really' worried about rule change from July James Crook, customer development director at Driscoll’s, said: “Exceptional flavour is the result of years of dedicated natural breeding and selecting only the finest blackberry varieties. “By working closely with Aldi, we are able to grow and harvest fruit at the optimal moment, delivering British blackberries that are naturally sweeter, more succulent, and consistently high quality throughout the season”. British blackberries will be in select Aldi stores from the beginning of May, with a nationwide rollout on May 21. It comes as Aldi is bringing back its popular Mokate Matcha Latte (84g/6 servings) to stores nationwide, priced at just £1.49. Available from 7 th May, the Japanese-inspired drink returns in ‘Original’ and ‘Strawberry’ flavours following a successful launch last summer, which saw almost 700,000 packets fly off shelves. What’s more, #Matcha continues to grow in popularity with over 4.3 million videos on TikTok. The range proved popular with shoppers and matcha lovers alike, with fans describing it on Facebook as a “favourite” while others said they “love them,” with particular praise for the Strawberry flavour, described as “gorgeous.” The easy-to-use sachets offer a simple way to enjoy matcha at home, either hot or iced, Aldi says.
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