Sonny Joy Nelson has stepped down from her roles as Special Assistant to US President Donald Trump and Director of Media Affairs to establish her own media consulting firm, Cornerstone Strategics. Nelson, who has been with the Trump administration since January 2025, confirmed her resignation through social media, coinciding with a wave of departures from the White House, including Director of National Intelligence Tulsi Gabbard and Attorney General Pam Bondi. Colleagues praised Nelson's work ethic and personal qualities, expressing their support as she transitions into her new venture. In a statement, she shared that the firm's name is inspired by her faith, aiming to create media that communicates meaningful content. Additionally, Nelson is preparing for the arrival of her second child later this year. Her background includes significant roles in Trump's 2024 campaign and a solid educational foundation in health communication and broadcasting.