Apple Removes ShareChat's Vibely from App Store Over Policy Violations
Apple removes Sharechat's Vibely from App Store for 'content policy violation'; startup defends app

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Apple has removed Vibely, a social discovery app backed by ShareChat, from its App Store, citing violations of user-generated content guidelines. Vibely disputes the claims, asserting it does not offer anonymous chat functionality and emphasizes its commitment to content moderation. The startup plans to engage with Apple to clarify the situation.
- 01Vibely was launched by ShareChat in 2024 as an audio and video calling platform.
- 02Apple's removal was based on alleged violations of Section 1.2 of its App Review Guidelines regarding user-generated content.
- 03Vibely claims it does not feature anonymous chat and maintains strict content moderation standards.
- 04ShareChat is preparing for an Initial Public Offering (IPO) within the next 12 to 18 months.
- 05The company has reduced its cash burn significantly while achieving operational cash-flow positivity.
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Apple has taken down Vibely, a social discovery app developed by ShareChat, from its App Store, citing a violation of its App Review Guidelines, particularly concerning user-generated content. Sources indicate that the app was flagged for allegedly allowing 'random or anonymous chat' features. However, Vibely disputes this claim, stating it does not facilitate anonymous interactions. The company emphasizes its commitment to stringent content moderation and is actively seeking to engage with Apple to address the situation. Vibely is part of ShareChat's broader strategy, which includes targeting an Initial Public Offering (IPO) within the next 12 to 18 months. ShareChat has received backing from major investors like Google and Temasek and has significantly reduced its cash burn while achieving profitability milestones. The removal of Vibely reflects ongoing changes in Apple's app review framework, which may affect social networking applications in India.
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The removal of Vibely could affect its user base and ShareChat's growth strategy in the competitive social networking space.
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