SharkNinja Launches in India, Plans Local Production Under Make in India Initiative
SharkNinja enters India, eyes local production under Make in India
Business Standard
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SharkNinja, a US-based consumer appliances company, has entered the Indian market, offering 12 products including portable blenders and air fryers. With a starting price of ₹5,649 (approximately $68 USD), the company aims to leverage both e-commerce and traditional retail, while exploring local manufacturing under India's Make in India initiative.
- 01SharkNinja enters the Indian market with 12 products, including portable blenders and air fryers.
- 02The starting price for products is ₹5,649 (approximately $68 USD).
- 03Sales will be conducted through a direct-to-consumer platform and Amazon, with plans for physical retail expansion.
- 04The company is exploring local production under the Make in India initiative.
- 05Revenue from online sales could reach 50-60% for some products.
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SharkNinja, a US-based consumer appliances company known for its portable blenders and vacuum cleaners, has officially launched in India. The company is introducing 12 stock-keeping units (SKUs), including portable blenders and air fryers under the Ninja brand, and a fan and vacuum range under the Shark brand, with a starting price of ₹5,649 (approximately $68 USD). Mrunmay Mehta, managing director and country head for India, highlighted the evolving Indian consumer market and the company's strategy to utilize both e-commerce and traditional retail channels. SharkNinja's products will be available on its direct-to-consumer platform and Amazon, with plans to partner with physical retail chains. The company is also exploring local manufacturing under the Make in India initiative, aiming to produce products for the Indian market and potentially for global distribution.
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The entry of SharkNinja into the Indian market could enhance consumer choice in home appliances and potentially create local jobs through manufacturing.
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