The International Air Transport Association (IATA) has enhanced its PaxInsight passenger satisfaction benchmarking program by incorporating Virgin Atlantic's trans-Atlantic routes. PaxInsight evaluates satisfaction across more than 60 travel attributes, including booking, check-in, flight comfort, and arrival experience. Airlines involved in PaxInsight can compare their customer satisfaction levels against industry averages and competitors on the same routes. Over the past year, the program has gathered feedback from over 57,000 passengers. Survey results are made available to airlines within five minutes of completion, allowing for rapid response to passenger insights. Juha Jaervinen, Chief Customer Officer at Virgin Atlantic, noted that PaxInsight will provide richer insights into customer experiences, aiding the airline's goal of becoming the most loved travel company. Frederic Leger, IATA's Senior Vice President, highlighted the importance of data and insights for airlines to understand their operations and market changes, emphasizing the added value of benchmarking against competitors.