Dwayne Johnson is expanding his grooming line, Papatui, with a new collection of three fine fragrances, P-01, P-07, and P-21, created in collaboration with renowned perfumers Frank Voekl and Jérôme Epinette. These fragrances are designed to be layered and cater to various preferences, with P-01 featuring leather and woods, P-07 offering a fresh blend of amber and cypress, and P-21 showcasing a bold mix of smoke and bourbon. Johnson, who has been fascinated by fragrances since his teenage years, believes in their power to influence mood and memory. He recalls his first experience with scent as a pivotal moment that shaped his passion. With a price point of around $40 for full-size bottles, Johnson aims to provide sophisticated scents that feel niche yet accessible. He envisions future expansions into vanilla and unconventional scent combinations, highlighting his commitment to unisex fragrances that challenge traditional expectations.