At the 'AD-MANIA 2K26' management fest held in Hubballi, Karnataka, Uday Revankar, honorary secretary of the Karnataka Chamber of Commerce and Industry (KCCI), urged young management students to generate innovative ideas to enhance the unorganised sector, which plays a crucial role in the Indian economy. He stressed that while products communicate with customers, brands engage with the entire market. The fest also showcased the Indian government's commitment to the sector, with a ₹250 crore allocation for the orange economy (Animation, Visual Effect, Gaming, and Comics) in the 2026 Budget. Nataraj, head of LG Electronics for North Karnataka and Goa, encouraged students to leverage their creativity in brand creation. Basavaraj Lingshetter, secretary of Bright Education Trust, noted the shift from production success to marketing success. The event welcomed students from around 20 colleges across North Karnataka, providing them with insights into the advertising and media world.