Students Urged to Innovate for Unorganised Sector Growth at Hubballi Fest
Students called on to aid unorganised sector with innovative ideas
The HinduImage: The Hindu
During the 'AD-MANIA 2K26' management fest in Hubballi, Uday Revankar, honorary secretary of the Karnataka Chamber of Commerce and Industry, encouraged young management students to develop innovative ideas to support the unorganised sector, vital to India's economy. The event highlighted the importance of branding and advertising in achieving market success.
- 01Uday Revankar emphasized the need for innovative ideas to boost the unorganised sector.
- 02The Indian government allocated ₹250 crore for the orange economy in the 2026 Budget.
- 03Students from 20 colleges in North Karnataka participated in the management fest.
- 04Branding is crucial for market success, as highlighted by industry leaders.
- 05The event aimed to immerse students in the advertising and media landscape.
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At the 'AD-MANIA 2K26' management fest held in Hubballi, Karnataka, Uday Revankar, honorary secretary of the Karnataka Chamber of Commerce and Industry (KCCI), urged young management students to generate innovative ideas to enhance the unorganised sector, which plays a crucial role in the Indian economy. He stressed that while products communicate with customers, brands engage with the entire market. The fest also showcased the Indian government's commitment to the sector, with a ₹250 crore allocation for the orange economy (Animation, Visual Effect, Gaming, and Comics) in the 2026 Budget. Nataraj, head of LG Electronics for North Karnataka and Goa, encouraged students to leverage their creativity in brand creation. Basavaraj Lingshetter, secretary of Bright Education Trust, noted the shift from production success to marketing success. The event welcomed students from around 20 colleges across North Karnataka, providing them with insights into the advertising and media world.
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The fest encourages students to engage with the unorganised sector, which could lead to innovative solutions that enhance local economies.
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