In the lead-up to the Tamil Nadu elections, fans of actor-politician Vijay employed a variety of innovative tactics to promote the Tamilaga Vettri Kazhagam (TVK). With a voter turnout exceeding 70% by 3 PM, social media played a significant role in this election cycle. Fans utilized holograms and robots to draw attention during campaign events, especially in places where Vijay could not physically attend. For instance, a campaigner in Kumbakonam featured a hologram of Vijay delivering a speech, while a robot greeted attendees in Coimbatore, showcasing the party's colors of yellow and red. Additionally, Vijay's lookalike, Vijay Madhi, campaigned in Kolathur, often mistaken for the star himself. Creative expressions of support included whistle-shaped mehendi designs and nail art featuring Vijay's face, as well as sarees printed with his image. Fans also engaged in drawing kolams in front of their homes, a request made by Vijay himself, to symbolize their backing. The actor's interactions with fans, including receiving gifts and posing for photos, generated viral moments that kept the excitement alive. Even after the elections, interest in Vijay remained high, bolstered by supportive posts from fellow actors like Trisha Krishnan.