Meta has launched Instagram Plus, a subscription service available globally for $3.99/month, designed to enhance the user experience with 11 exclusive features. This new service includes options like Story Spotlight, which prioritizes users' stories for their friends, and Super Hearts, which are animated hearts to celebrate friends' stories. Users can also create multiple audience lists for sharing stories, ensuring the right content reaches the right people. Additional features include the ability to set stories to last 48 hours, customize app icons, and change profile bio fonts. Users can pin up to six posts to their profiles and post directly without appearing in friends' feeds. Instagram has indicated that more features will be added over time, aiming to continually improve the subscription experience.