Nike has taken down a controversial advertisement displayed at its Newbury Street location in Boston ahead of the 2026 Boston Marathon. The sign, which read 'Runners welcome, walkers tolerated,' faced significant backlash online, with many runners criticizing the use of the word 'tolerated' as exclusionary. In response to the criticism, Nike issued a statement emphasizing its commitment to making running welcoming for everyone, regardless of their pace or experience. The Boston Marathon, known for its stringent qualification standards, is considered one of the most prestigious marathons globally, yet many runners, including elite athletes, often find themselves walking due to exhaustion or other factors. While the ad was intended to encourage participation, it sparked a debate on the culture surrounding the marathon, with some acknowledging that the messaging could be seen as strategic marketing. Nike's decision to remove the sign reflects its willingness to listen to community feedback and strive for greater inclusivity in the sport.