Nike installed a controversial advertisement near the Boston Marathon finish line that read, 'Runners welcome. Walkers tolerated.' This message drew significant backlash on social media, with many users, including Robyn Michaud, a participant in the adaptive division, expressing that it was not inclusive. Michaud, who has a spinal cord injury, pointed out the importance of recognizing all runners, regardless of their pace. Following the criticism, Nike removed the sign and replaced it with a more welcoming message: 'Boston will always remind you, movement is what matters.' The company acknowledged that the original sign 'missed the mark' and committed to better representing all runners. The Boston Marathon, a prestigious annual race, began on April 20, with participants from various backgrounds and abilities.