Tens of thousands of Samsung Electronics Co. workers rallied outside the company's semiconductor complex in Pyeongtaek, South Korea, demanding a larger share of profits from the booming artificial intelligence sector. Police estimates indicated about 30,000 attendees, while organizers claimed 39,000 participated. The labor union is pushing for 15% of operating profits, amounting to over 40 trillion won ($27 billion), which could translate to more than $400,000 per worker on average. Samsung's management has offered a 10% profit allocation for bonuses and a 6.2% wage increase, alongside other benefits, but this proposal was rejected by the union, which is seeking a 7% wage increase. The company is facing pressure as it attempts to recover from competition with SK Hynix Inc. and Micron Technology Inc. in the high bandwidth memory market, crucial for AI applications. Union leader Choi Seung-ho emphasized the employees' role in maintaining Samsung's status as a leading semiconductor producer despite management's claims of crisis. The union has warned of an 18-day strike beginning May 21 if their demands are not addressed. As labor movements gain strength, Samsung is under increasing pressure to negotiate fairer compensation for its workers.