Nestlé India, known for its Nescafé brand, is grappling with rising costs due to uncertainties surrounding the Iran war, which have led to increased prices for commodities, packaging, and freight. Despite these challenges, the company is currently holding its prices and focusing on volume-led growth strategies. In FY26, Nestlé India reported a total revenue of ₹23,194.95 crore, marking a 14.46% increase from the previous year. Managing Director Manish Tiwary indicated that while the company is well-positioned to handle market fluctuations, external factors like geopolitical tensions and weather conditions remain unpredictable. The company is also ramping up advertisement spending and tech adoption to better navigate these economic challenges. Tiwary expressed concerns about below-normal monsoon predictions, which could adversely affect consumer sentiment, especially in rural areas where Nestlé derives a significant portion of its sales. Amidst these dynamics, other fast-moving consumer goods (FMCG) companies are also adjusting prices or reducing product sizes to cope with rising costs.