Nithin Kamath, co-founder of Zerodha, has expressed concern over the persistent popularity of Unit Linked Insurance Plans (ULIPs) and endowment policies among Indian investors. In a recent post on X, he highlighted that despite years of warnings from financial experts and educators, these products continue to sell well, leading to repeated financial mistakes. Kamath criticized the combination of insurance and investment in these products, which can obscure transparency and reduce returns. He pointed out that even with access to advanced tools and information, many investors still opt for these suboptimal products instead of simpler options like mutual funds paired with pure-term insurance. Additionally, he noted that health insurance poses its own challenges, as many policies contain complex clauses that can lead to unexpected costs during hospitalizations. Kamath advocates for increased financial literacy and due diligence, urging investors to separate insurance from investment and to thoroughly review policy documents before making long-term commitments.