Harte International Galleries Launches Innovative Digital Art App After Maui Wildfires
Lahaina art gallery turns tragedy into technology with FIRST LOOK
BenzingaImage: Benzinga
Harte International Galleries, based in Lahaina, Hawaii, has launched 'FIRST LOOK', a digital application designed to provide collectors with direct access to investment-grade art following the destruction of their physical gallery in the August 2023 Maui wildfires. This app aims to make fine art more accessible while the gallery rebuilds.
- 01FIRST LOOK app offers direct access to investment-grade art.
- 02The app was developed in response to the destruction caused by the August 2023 Maui wildfires.
- 03Collectors can receive instant notifications about new acquisitions and exclusive releases.
- 04The app features renowned artists like Picasso, Chagall, and Salvador Dali.
- 05Harte International Galleries aims to maintain its legacy while adapting to a digital format.
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In the wake of the devastating Maui wildfire on August 8, 2023, which destroyed Harte International Galleries' physical location in Lahaina, the gallery has launched an innovative digital application called FIRST LOOK. This app serves as a 'gallery in your pocket', allowing collectors to access investment-grade art directly from their mobile devices. Glenn Harte, co-owner of the gallery, emphasized that this initiative is a response to the loss of their physical space and aims to continue serving their clientele without the overhead costs associated with a traditional gallery. The FIRST LOOK app features works from iconic artists such as Picasso, Chagall, and Salvador Dali, and provides users with instant notifications regarding new acquisitions and exclusive releases. This digital platform not only offers a curated selection of masterworks but also makes high-quality art more accessible to a broader audience, embodying the resilience of the gallery amidst challenging circumstances.
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The launch of the FIRST LOOK app allows art collectors to continue engaging with fine art despite the physical gallery's destruction, supporting the local art community during the rebuilding phase.
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