The Save Soil–Cauvery Calling initiative has achieved remarkable success in enhancing farmers' incomes in the Cauvery basin, with earnings rising from around ₹30,000 to as much as ₹2.5-3 lakh per acre. This transformation is attributed to a tree-based agriculture model that promotes ecological sustainability. Anand Ethirajalu, the project director, advocates for supportive government policies to accelerate the adoption of this model. A notable example is Valluvan, a farmer from Pollachi, who shifted from a coconut monoculture to a diversified food forest, significantly increasing his income and improving soil health. The movement aims to plant 242 crore trees and has already supported 2.6 lakh farmers in planting 13.4 crore trees. The initiative operates Asia's largest nursery in Cuddalore, producing 85 lakh saplings, and provides extensive training and advisory services to farmers through various channels, including WhatsApp groups and field consultations. As part of a broader movement, Save Soil–Cauvery Calling is committed to promoting regenerative farming practices across the region.