C. Joseph Vijay, who was sworn in as Tamil Nadu's Chief Minister on May 10, 2023, has inspired a South Indian textile brand, Chennai Silks, to create a fashion combo based on his notable black blazer look from the ceremony. This outfit marks a significant shift from the traditional white shirt and veshti worn by Tamil Nadu politicians. The brand's campaign, dubbed the “CM VIJAY Look,” features a complete outfit package priced at ₹3,999 (approximately $48 USD), including a tailored black suit jacket, trousers, a white dress shirt, a black leather belt, and dress shoes. The marketing strategy has generated mixed reactions online, with some users praising it as smart and timely, while others questioned the ethical implications of using a political figure's image for commercial purposes. Comments ranged from humorous suggestions about adding accessories to serious concerns about the legality of the advertisement. Overall, the campaign has sparked a lively debate about the intersection of politics and marketing.