Google has introduced a new feature allowing UK websites to opt out of its AI search functionalities without losing their standard search rankings, following a mandate from the UK’s Competition and Markets Authority (CMA). This week, Google began testing a toggle in its Search Console, enabling publishers to exclude their sites from AI Overviews and AI Mode. However, the accompanying AI performance reports currently only show impressions, omitting crucial metrics such as click-through rates and engagement data, which are necessary for publishers to make informed decisions about opting out. The CMA has emphasized the need for comprehensive data to support these choices, stating that Google must provide clear click-through information and ensure that opting out does not negatively impact a site’s ranking in standard search results. As the CMA monitors these developments, Google is expected to implement further changes by March 2027. The implications of these changes extend beyond the UK, as Google aims to roll out similar features globally, potentially impacting how publishers negotiate content agreements with the tech giant.