Saddleback Cycling Distributor Enters Administration, Affecting 42 Jobs
UK cycling distributor plunges into administration- in business since 2004

Image: Express
Saddleback, a prominent UK cycling distributor established in 2004, has entered administration, resulting in the redundancy of 42 employees. The company's downfall follows the loss of key partnerships and reflects a broader decline in the UK cycling sector post-pandemic.
- 01Saddleback distributed high-end cycling brands including Castelli and Wahoo.
- 02The company faced a pre-tax loss of £1.6 million for the year ending January 31, 2025.
- 03Saddleback's closure follows Cannondale's decision to revert to direct distribution after just 15 months.
- 04The UK cycling industry has seen multiple collapses, including competitors like i-ride and Frog.
- 05The downturn is attributed to a surplus of cycling products and the ongoing cost-of-living crisis affecting consumer spending.
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Saddleback, a well-known UK cycling distributor founded in 2004, has entered administration, leading to the redundancy of approximately 42 employees. The company was recognized for distributing premium cycling brands such as Castelli, Wahoo, ENVE, and Stages. Its closure follows significant challenges, including the loss of key partnerships, notably with Cannondale, which shifted to a direct-to-dealer model after just 15 months. This decision was described by Saddleback as 'transformative' in its accounts. The company's recent financial filings revealed a pre-tax loss of £1.6 million for the year ending January 31, 2025, although this was an improvement from the previous year's loss of £2.3 million. The cycling sector in the UK has been facing a downturn since the pandemic, with several businesses, including Frog and i-ride, also entering administration. Contributing factors include an oversupply of bicycles and cycling equipment following a surge in demand during lockdowns, alongside the ongoing cost-of-living crisis that has strained consumer spending.
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The closure of Saddleback has resulted in job losses and reflects a challenging environment for the UK cycling industry.
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