Saddleback, a well-known UK cycling distributor founded in 2004, has entered administration, leading to the redundancy of approximately 42 employees. The company was recognized for distributing premium cycling brands such as Castelli, Wahoo, ENVE, and Stages. Its closure follows significant challenges, including the loss of key partnerships, notably with Cannondale, which shifted to a direct-to-dealer model after just 15 months. This decision was described by Saddleback as 'transformative' in its accounts. The company's recent financial filings revealed a pre-tax loss of £1.6 million for the year ending January 31, 2025, although this was an improvement from the previous year's loss of £2.3 million. The cycling sector in the UK has been facing a downturn since the pandemic, with several businesses, including Frog and i-ride, also entering administration. Contributing factors include an oversupply of bicycles and cycling equipment following a surge in demand during lockdowns, alongside the ongoing cost-of-living crisis that has strained consumer spending.