The terror attack on April 22, 2025, in Pahalgam, Jammu and Kashmir, which resulted in the deaths of 26 individuals including 25 tourists, had a devastating impact on the region's tourism sector. Following the attack, there was a significant decline in tourist activity, with cancellations exceeding 80% across Kashmir and a drop in total tourist visits from 2.36 crore in 2024 to approximately 1.78 crore in 2025. Local businesses, including hoteliers and pony-handlers, faced severe financial strain, with some reporting earnings down by as much as 80% and significant layoffs. In response to the attack, authorities implemented enhanced security measures, including the introduction of QR codes for over 7,000 service providers to verify their identities to tourists. As of now, Pahalgam is witnessing a gradual recovery, with daily footfall increasing to around 1,000-1,500 visitors, compared to 3,000-5,000 before the attack. The reopening of 17 major tourist destinations, including parts of Betaab Valley, marks a step towards restoring normalcy. The upcoming Amarnath Yatra, which relies on Pahalgam as a key base, will be a significant indicator of the region's tourism and security status.