Jammu & Kashmir's Remarkable Recovery in Tourism and Startups One Year After Pahalgam Attack
A Year After Pahalgam Attack, Jammu & Kashmir Shows Strong Recovery In Tourism, Startups And Income
News 18
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One year after the Pahalgam terror attack, Jammu and Kashmir has shown a robust recovery in tourism, startups, and income levels. With over 1.7 crore tourists in 2025 and a surge in startups from 69 to 1,255, the region is bouncing back stronger, reflecting resilience and renewed investor confidence.
- 01Jammu and Kashmir welcomed over 1.7 crore tourists in 2025, recovering from the Pahalgam attack's impact.
- 02The startup ecosystem grew from 69 to 1,255 ventures, with a notable increase in women-led startups.
- 03Investments surged to ₹5,260 crore in the first nine months of FY26, significantly higher than previous years.
- 04Per capita income rose from ₹1.55 lakh to ₹1.68 lakh between 2024-25 and 2025-26.
- 05Jammu and Kashmir ranked fifth in Ease of Doing Business in 2025, reflecting improved investor confidence.
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A year after the Pahalgam terror attack on April 22, 2025, Jammu and Kashmir is witnessing a strong recovery across various sectors. The region's tourism, which faced immediate setbacks, attracted over 1.7 crore visitors in 2025, a significant rebound from the 1.1 crore recorded in 2021, although lower than the peak of 2.4 crore in 2024. The startup ecosystem has expanded dramatically, with the number of startups increasing from 69 in 2020 to 1,255 by December 2025, including 434 women-led ventures. This growth is supported by the Jammu & Kashmir Startup Policy, which facilitates funding and mentorship.
Investor confidence has surged, with the region attracting ₹5,260 crore in investments during the first nine months of FY26, nearly 14 times the ₹377 crore recorded in the entire FY22. Additionally, a new central sector scheme is expected to bring in proposed investments of ₹14,292 crore, potentially creating jobs for over 50,000 youth. Per capita income in Jammu and Kashmir has also increased from ₹1.55 lakh to ₹1.68 lakh, improving its standing relative to the national average. This recovery story highlights the region's resilience and capacity for renewal despite past challenges.
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The recovery in tourism and startups is likely to boost local economies, create jobs, and increase incomes for residents in Jammu and Kashmir.
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