Vijay Emerges as a Strong Political Contender in Tamil Nadu, Says Pollster Pradeep Gupta
TN voters saw Vijay as credible alternative to Dravidian parties: Pradeep Gupta

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Pradeep Gupta, head of Axis My India, noted that actor Vijay's support in Tamil Nadu rose significantly leading up to the Assembly elections, reaching 35% by polling day. His longstanding popularity and portrayal of anti-establishment characters in films contributed to his emergence as a credible alternative to traditional Dravidian parties like the DMK and AIADMK.
- 01Vijay's support increased from 25% a year prior to the election to 35% by polling day.
- 02Axis My India projected a vote share for Vijay's party, the Tamil Nadu Thalapathi Katchi (TVK), with a margin of error of ±2%.
- 03Gupta stated that demographic changes in Tamil Nadu have led to a younger electorate seeking new political alternatives.
- 04Vijay's brand equity, built over 30 years in cinema, played a crucial role in his political rise.
- 05The decline of the AIADMK after J Jayalalithaa's death created a political vacuum for Vijay.
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Pollster Pradeep Gupta from Axis My India revealed that actor Vijay's political presence in Tamil Nadu has been on the rise, with support climbing from 25% a year before the Assembly elections to 35% by polling day. Gupta's agency tracked this growth, noting a steady increase in Vijay's vote share over the months leading to the election. Despite uncertainties in election forecasting, Gupta's projections closely matched the final results, with the Tamil Nadu Thalapathi Katchi (TVK) securing 108 seats out of a projected 109. Vijay's longstanding popularity in Tamil cinema, characterized by his portrayal of anti-establishment figures, has contributed to his image as a credible alternative to the dominant Dravidian parties, the DMK and AIADMK. Additionally, the political landscape has shifted due to demographic changes, with younger voters seeking new leadership following the decline of the AIADMK after the passing of J Jayalalithaa. This has positioned Vijay as a significant contender capable of challenging the status quo in Tamil Nadu politics.
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Vijay's rise as a political alternative may reshape the political landscape in Tamil Nadu, influencing future elections and governance.
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