Aditi Kothari Desai, chairperson of DSP Asset Managers, which manages ₹2.3 lakh crore (approximately $276 billion USD) in assets, underscores the significance of discipline and consistency in investing during turbulent market conditions. In light of geopolitical tensions and rising crude oil prices, she warns investors against knee-jerk reactions to market fluctuations. Desai advocates for systematic investment plans (SIPs) as a robust approach to weathering uncertainty, stating that stopping SIPs during corrections undermines their intended benefits. She notes that while geopolitical shocks can induce short-term volatility, they rarely affect the long-term trajectory of equities unless they significantly disrupt global growth or trade. Desai sees potential value in the financial sector, particularly in private banks and housing finance companies, and encourages investors to consider these opportunities as market valuations approach long-term averages. Her core message is to remain disciplined and consistent rather than reactive.